Our mission is to ensure that no one in the world has to suffer from a treatable skin concern because of an access issue ever again.
Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, including FDA-approved and custom-formulated prescriptions. Weâve helped 50,000+ patients get life-changing results, weâre growing 4x YoY, and weâre just getting started. Weâre digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and fueled by a drive to empower every consumer with options that actually work.
The Opportunity đ
Weâre looking for one person to build Honeydew a viral social presence. You can choose how.
This is not a "manage our channelsâ or âkeep the grid consistentâ kind of role. Instead, youâll educate the world on skin treatment that actually works by building and launching content a million people canât scroll past, over and over. Then, youâll help turn that attention into patients accessing life-changing care.
If youâre the person who knows how to earn and hold attention online, this is a rare amount of creative control paired with a rare amount of upside.
What to expect:
You run our socials. All of it, or just the platforms you decide are worth winning. You decide.
You pick the channels and the formats. You decide what we make and what we skip. Youâre not waiting on a brief or a strategy deck, you are the strategy. Weâll supply you with dermatologists, patients, teammates, and a host of other great creators to feature in content. Weâll give you the budget to take big swings, and working hand in hand with our top-tier creative team, youâll create content thatâs unignorable.
The bar for this role is simple and itâs high: Honeydew content consistently goes viral. 1M+ view content on a regular basis, driving real traffic to our site, repeatedly.
Performance here is bimodal. Either this works and itâs obvious to everyone, or it doesnât, and there isnât much in between. Hit it, and youâll have built something very few people can, and youâll be rewarded for it. The right social guru can absolutely soar here.
Who weâre looking for:
You know how to get and keep peopleâs attention online.
Thatâs it.
Maybe youâve done it for a brand or maybe youâve done it for yourself and have the following to prove it. Maybe youâve never held the title but youâve made things that blew up and you know exactly why they did.
You donât need a resume to apply for this role. We care that you can point at content you made and say âthatâs mine, thatâs why it worked, and I can do it again.â
Nice to have
There are some ânice to havesâ â great if you have them, fine if you donât:
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Community instincts (Discord, Reddit, the places our patients actually hang out)
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A feel for our brand and the confidence to push it somewhere new
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Comfort reading your own numbers and letting them change what you make next
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Event / activation marketing chops â turning IRL events into a viral story on socials
If you need a playbook handed to you, this isnât the role for you. If youâve been waiting for someone to just let you cook, it just might be.
What We Offer
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equity in Honeydew
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flexible PTO
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great health, vision, and dental insurance
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401k w/ company match
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One Medical, Kindbody, Talkspace, and HealthAdvocate membership
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a company MacBook & monthly internet stipend
Location
NYC-based and preferred, but for the right person who can prove they can do this, weâre flexible.
If this isnât you but someone just came to mind, send them our way.