**About Us:**Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.
Our Values:
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We are honest - we value honesty in all aspects.
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Bring the Olives - we offer premium customer experience.
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Think Big - we believe in always striving for more.
About the Role:
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We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team.
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In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.
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You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review.
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The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time.
Key Responsibilities:
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Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue.
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Turn product features, promotions and launches into clear, well-structured marketing campaigns.
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Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact.
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Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.
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Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time.
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Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations.
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Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner.
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Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data.
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Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped.
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Keep stakeholders informed about progress, dependencies, risks, decisions and results.
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Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes.
Requirements:
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2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role.
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Strong understanding of digital marketing and how different channels and teams contribute to customer acquisition and engagement.
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Ability to turn product features, promotions and business objectives into clear marketing campaigns.
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Strong organizational and project execution skills, with the ability to manage several initiatives and stakeholders simultaneously.
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Experience creating briefs, defining deliverables and coordinating work across multiple teams.
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Commercial mindset and the ability to connect marketing activity with measurable business outcomes.
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Good analytical skills and confidence working with campaign data and performance metrics.
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Strong written and verbal communication skills.
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High level of ownership, attention to detail and reliability.
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Ability to work independently, identify what needs to be done and move initiatives forward without constant direction.
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Ability to adapt quickly and perform well in a fast-paced environment.
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Fluency in written and spoken English.
Nice to Have:
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Experience working in gaming, iGaming, fintech, e-commerce, mobile entertainment or another fast-moving digital business.
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Experience supporting customer acquisition, CRM, referral, affiliate, SEO or product-led marketing initiatives.
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Familiarity with Jira, Asana, Monday.com or similar project-management tools.
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Experience working with User Acquisition, Product, Design, CRM, Brand, Content and Compliance teams.
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Experience building simple business cases or evaluating the commercial potential of marketing initiatives.
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Familiarity with A/B testing, conversion optimization or campaign performance analysis.
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Experience coordinating integrated campaigns across several marketing channels.