· Execute Nautilus’s go-to-market strategy, activities, messaging, and coordinated campaigns, translating input from Product Management into executable marketing plans.
· Coordinate multi-channel marketing activities (digital, email, content, events, social) to ensure consistent messaging and efficient use of budget and resources.
· Serve as a key connective point between Sales and Marketing, identifying friction points and driving process improvements that increase efficiency between the two functions.
· Develop marketing content directly (web copy, campaign assets, sales enablement materials, thought leadership) and manage contract writers, designers, and other freelance resources to scale content production.
· Own the Nautilus brand, ensuring consistency of voice, visual identity, and messaging across all internal, customer and market facing materials.
· Plan, manage, and execute marketing events (conferences, trade shows, webinars, road shows), owning logistics, budget, and post-event follow-up.
· Own and manage HubSpot as our core marketing operations platform, including campaign setup, list management, and performance tracking.
· Serve as a central driver of go-to-market execution for our planned 2027 product launch, working cross-functionally to ensure marketing deliverables are on track.
· Monitor marketing KPIs to increase efficiency and efficacy.
· Support PR and investor relations activities as needed, including drafting or reviewing external communications and coordinating with leadership on messaging.
· Support internal communication activities as needed, including drafting or reviewing internal communications and coordinating with leadership on messaging.