• Design, launch, and continuously improve digital customer journeys across onboarding, activation, adoption, expansion, and renewal.
• Develop targeted campaigns that help customers move from trial to meaningful product adoption and guide them toward the right next step.
• Draft, edit, and optimize customer-facing email campaigns, connecting them with education resources and other digital experiences.
• Use customer signals, milestones, and behaviors to identify moments of friction or opportunity and create timely interventions.
• Monitor campaign performance through metrics such as engagement, activation, product usage, retention, and expansion; use experimentation and cohort analysis to improve results.
• Partner with Data and Analytics teams to support dashboards and reporting, then use those insights to make informed recommendations.
• Collaborate with Product, Customer Success, Marketing, Operations, and Content partners to keep programs accurate, useful, and aligned with the customer journey.
• Use tools such as Gainsight, Salesforce, marketing automation platforms, and AI solutions to increase campaign quality, testing speed, and operational efficiency.