Content Strategy & Editorial Leadership
• Develop Everfox’s enterprise content strategy aligned to corporate positioning, solution priorities, target audiences, and growth objectives.
• Lead integrated editorial planning, content architecture, and a market-facing content calendar.
• Produce content across formats including articles, research, whitepapers, case studies, customer stories, product/solution content, video, multimedia, and presentations.
• Translate complex cybersecurity and defense technology topics into clear, compelling content for technical, mission, business, and executive audiences.
• Establish standards for voice, tone, editorial quality, and content governance.
• Build repeatable processes for content planning, creation, review, approval, distribution, reuse, and optimization.
• Extend high-value content across channels, campaigns, audiences, and markets.
Brand Engagement & Organic Social
• Lead Everfox’s brand engagement strategy across organic social channels, emphasizing LinkedIn and other priority platforms.
• Grow and engage relevant audiences in critical markets and communities.
• Build employee and subject matter expert advocacy programs that responsibly amplify Everfox’s expertise.
• Identify emerging formats, channels, and engagement opportunities that strengthen market connection.
• Partner with Brand & Creative to ensure all content reinforces Everfox’s brand strategy and standards.
• Partner with Demand Generation to connect social engagement to campaign pathways and measurable demand.
Digital Content & Web Experience
• Provide strategic oversight for content across Everfox’s digital properties.
• Establish web content strategy, priorities, editorial standards, and governance.
• Optimize digital content based on audience behavior, search insights, engagement data, and business needs.
• Collaborate with web and technical teams to improve usability, relevance, and effectiveness across digital experiences.
• Ensure content remains current, accurate, differentiated, and consistent.
Customer & Market Storytelling
• Partner with Customer Success, Sales, and Solution Marketing to develop compelling customer evidence and mission use cases.
• Produce customer case studies, testimonials, videos, and advocacy content.
• Translate customer and market insights into content themes addressing key buyer challenges.
• Build a library of customer proof points for activation across campaigns, Sales, digital channels, events, and marketing programs.
Integrated Marketing & Campaign Content
• Translate portfolio positioning, customer needs, and competitive differentiation into campaign-ready content.
• Develop content strategies and assets for integrated campaigns and buyer journeys.
• Ensure content initiatives have clear audiences, objectives, distribution plans, and success measures.
• Partner with regional marketing to adapt global content for local markets and events.
• Support major launches and strategic initiatives with integrated content plans.
Communications Partnership
• Partner with Corporate Communications to align market-facing content with corporate messaging.
• Coordinate on announcements and external communications where Marketing and Communications intersect.
• Support amplification of approved executive thought leadership across owned channels.
• Maintain clear ownership boundaries with Communications regarding internal communications and PR.
Measurement & Optimization
• Establish KPIs for content, organic social, web engagement, and brand programs.
• Measure performance across audience growth, engagement, consumption, traffic, conversion, utilization, and other indicators.
• Partner with Marketing Operations to understand content’s role in campaigns, buyer progression, and pipeline.
• Continuously improve strategy, channel mix, content formats, and investment based on insights.
• Establish a test‑and‑learn approach across themes, distribution, and audience engagement.
Strategic Leadership & Team Development
• Build, lead, and develop a high-performing team responsible for content and brand engagement.
• Establish clear roles, priorities, standards, and processes.
• Provide direction to internal teams, agencies, writers, and creators.
• Strengthen Everfox’s capabilities in content strategy, editorial excellence, digital storytelling, social media, and audience engagement.
• Manage agency, vendor, and program investments.
• Foster a culture of creativity, collaboration, measurement, and continuous improvement.