Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets.
Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline.
Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions.
Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs.
AI-Augmented Campaign Execution
Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. This is a core part of how this team operates.
Cross-Functional Alignment
Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning. Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight.