Prospecting & Lead Research:
• Research companies, decision-makers, and target accounts using tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, or similar platforms
• Build targeted prospect lists aligned with Ideal Customer Profiles (ICPs)
• Identify pain points, industry trends, and personalization opportunities before outreach
• Maintain organized lead lists and outbound workflows
Outbound Outreach & Lead Generation:
• Execute outbound outreach across email, cold calling, LinkedIn, and other channels
• Conduct 60–100 daily outbound touchpoints across multiple channels
• Make 30–40 cold calls per day using structured outreach and objection-handling frameworks
• Personalize outreach messaging based on prospect industry, role, and business needs
• Build and maintain outbound cadences and follow-up sequences
• Generate qualified conversations and book meetings for Account Executives or leadership
Campaign Management & Optimization:
• Build and test multi-touch outbound campaigns and sequences
• A/B test subject lines, CTAs, messaging angles, and call scripts
• Monitor campaign performance and continuously optimize outreach strategies
• Improve reply rates, booked meetings, and conversion performance through testing and iteration
CRM & Pipeline Management:
• Maintain accurate CRM records in Salesforce, HubSpot, Zoho, or similar systems
• Log activities, conversations, notes, and pipeline updates consistently
• Keep lead stages, statuses, and follow-ups organized and updated
• Ensure strong CRM hygiene and organized pipeline tracking
Collaboration & Communication:
• Work closely with Account Executives and sales leadership on qualified handoffs
• Collaborate with marketing teams on messaging feedback and lead quality
• Share insights from prospect conversations to improve outreach performance and positioning
• Support broader outbound growth initiatives as needed