· Data Operations Support: Assist with Pardot list imports and lead data cleaning to ensure high-quality database standards.
· CRM Enrichment: Help research and enrich CRM data to fill in missing account or contact information, ensuring our sales and marketing teams have the most accurate insights
· System Organization: Help standardize Pardot folder structures and conduct regular audits of files and asset libraries to maintain an organized workspace.
· Email Marketing Execution: Support the email deployment process by performing quality assurance checks on emails prior to scheduling and managing deployment calendars.
· Campaign Management: Assist with Salesforce campaign creation, manage campaign member data accuracy, and perform “hygiene” tasks such as archiving or deleting legacy campaigns.
· Reporting & Analytics: Lead a project to create a baseline understanding of current email performance and assist in generating regular marketing performance reports.
· Process Documentation: Create, enhance, or reorganize centralized documentation to ensure marketing processes are scalable and easy for the team to follow.
· Strategic Support: Assist the team with ad-hoc operational tasks