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Sr. Product Marketing Manager, AI Positioning

Salary$140k – $235k

LocationUS-SFO-Main, United States

Work modehybrid

Typefull-time

DepartmentMarketing & Communications

EquityIncluded

Company size10,000+ people

First seen1mo ago

Last seen1d ago

About the company

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do As the Sr. Product Marketing Manager for AI Positioning, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign’s AI engine— Iris. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution. You will serve as the company’s primary AI narrative authority—maintaining the Iris core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market. This position is an individual contributor role reporting to the Director, Product Marketing. Responsibility Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign Iris — serving as the single source of truth across all teams and programs Review all AI-related product launches for narrative consistency — flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release Own AI trust positioning and customer communication in close collaboration with Legal — clearly articulating Docusign’s data boundaries, consent controls, and governance framework in a way that builds enterprise confidence Clearly articulate why Docusign’s AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation — combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption Serve as a core contributor to high-impact programs — including analyst relations, Momentum, and Momentum OnTour — packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios Bachelor’s degree or equivalent practical experience Experience using AI as an integral part of how you work on a daily basis Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives Preferred MBA from top tier school or work equivalent Experience supporting or contributing to analyst relations programs Highly collaborative, enthusiastic, open, proactive, and results-driven Self-starter who can accomplish projects with minimal need for supervision Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $146,400.00 - $235,375.00 base salary Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid

Requirements

Basic 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios Bachelor’s degree or equivalent practical experience Experience using AI as an integral part of how you work on a daily basis Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives Preferred MBA from top tier school or work equivalent Experience supporting or contributing to analyst relations programs Highly collaborative, enthusiastic, open, proactive, and results-driven Self-starter who can accomplish projects with minimal need for supervision Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

About the role

As the Sr. Product Marketing Manager for AI Positioning, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign’s AI engine— Iris. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution. You will serve as the company’s primary AI narrative authority—maintaining the Iris core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market. This position is an individual contributor role reporting to the Director, Product Marketing. Responsibility Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign Iris — serving as the single source of truth across all teams and programs Review all AI-related product launches for narrative consistency — flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release Own AI trust positioning and customer communication in close collaboration with Legal — clearly articulating Docusign’s data boundaries, consent controls, and governance framework in a way that builds enterprise confidence Clearly articulate why Docusign’s AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation — combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption Serve as a core contributor to high-impact programs — including analyst relations, Momentum, and Momentum OnTour — packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

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