Business Development & Market Expansion; Identify, develop and secure new business opportunities across Baxter’s Patient Support Systems portfolio. Drive market share growth through competitor displacement and conversion strategies. Target major capital replacement programmes, including acute bed replacement projects, specialist therapy surface opportunities and safe patient handling initiatives. Develop and execute territory business plans to achieve and exceed sales and profitability targets. Prioritise strategic growth opportunities within key London accounts and targeted NHS Trusts.
Strategic Capital Sales; Lead the sales process from opportunity identification through to contract award, implementation and post-sale support. Manage complex capital sales cycles involving multiple stakeholders and procurement routes. Build compelling business cases aligned to clinical, operational and financial customer objectives. Negotiate commercial agreements while protecting profitability and delivering customer value. Navigate NHS procurement frameworks, capital planning processes and competitive tender environments.
Account Management & Installed base Growth; Maintain and grow existing Baxter customer relationships across the South East territory. Develop account plans that maximise customer retention and identify expansion opportunities. Ensure existing customers derive measurable value from their Baxter investments. Identify opportunities to up-sell and cross-sell complementary Baxter solutions across the patient care environment.
Customer relationship management; Build trusted relationships with senior clinical, operational, procurement and executive stakeholders. Engage with key decision-makers including: Directors of Nursing Chief Nurses Tissue Viability Teams Moving & Handling Advisors Capital Planning Teams Procurement Leaders Estates and Facilities Stakeholders
Understand customer challenges and align Baxter solutions to improve: Pressure injury prevention Safe patient handling Early mobility Clinical workflow efficiency Patient outcomes Staff safety
Data Analysis and reporting; use data and insights to adapt local sales strategies and optimise performance.
Collaboration, working cross functional with therapy, medical, marketing bringing in expertise to enhance the customer experience and identify the challenge you are solving
CRM & Funnel Management; utilize CRM tools to build and track funnel, record customer interactions and engagement levels ensuring personalized follow-up and support