Achieve highest output in all F&BP in-store VM & animation.
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Maintain VM consistency and excellence in line with Chanel’s standards.
Key Responsibilities:
In-store VM
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Ensure all campaign activities are executed on time with attention to details.
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Ensure consistent in-store VM by implement VM standard maintaining alignment with global VM strategies.
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Based on the marketing calendar, and in close communication with MKT & Retail, make and distribute VM guidelines to stores.
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In close cooperation with Store Planning, propose VM plans for store openings that fits the store’s concept and manage it to be fully installed in the store.
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Conduct regular floor plan reviews, actively offering guidelines that contribute to sales improvements and enhance client journey.
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During the KEM (key emotional moment) season, fully implement gifting-emphasized animation through store dress-up and activate the wrapping service.
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Communicate continuously with Regional VM to ensure designs are adapted effectively for the local context.
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Conduct quality check to ensure that local vendors accurately execute VM & technical guidelines.
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Visit stores regularly to train employees, implement VM standards, and provide guidance to comply with VM guidelines.
Forecasting & Inventory management
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Responsible for overall FBP VM Forecast and stock management via close communication with MKT & Regional forecasting team.
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With the accuracy of VM forecasting, maintain proper inventory and release it at the right time to avoid burdening slow-moving items.
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Organize and maintain an updated inventory of in-store VM materials to ensure timely ordering based on VM execution plans and store inventory.
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Periodically inspect all VM materials in the store for good condition and handle repairs or replacements as necessary
Budget Control
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Manage spending within the budget allocated for VM updates and VM material allocation and report progress to the manager as appropriate.
BA Training
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Update BA training content, distribute it to stores, and conduct regular training for Bas.
Role Specifications:
Academic / Professional Qualifications
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Over university degree related to design major
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Architecture, Interior and Graphic design major preferred.
Work Experience
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Minimum 7~10 years of experience in design & cosmetic industry
Required Competencies
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Advanced knowledge of MS Software (Excel, Powerpoint, Word)
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Advanced knowledge of Graphic software (Photoshop, Illustrator)
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Working knowledge of Architecture tools (Sketchup, AutoCAD)
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Fluent in Korean & English
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Good verbal and written key point communication skill
Organization Relationship:
Internal
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FBP Store planning / Maintenance
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FBP Marketing, retail team
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Chanel Asia Pacific FBP VM team
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Retail and Store managers in Local / DF
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Chanel Asia & Global Forecasting team
External
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Retail Partners (design team & MD team from Department stores)