1.
Creative Strategy & IP Franchise Growth
Define and execute short and long-term creative strategies for assigned children’s IPs, ensuring brand integrity and long-term narrative longevity.
Champion content that resonates with specific age demographics while understanding kid consumption habits across all Moonbug touchpoints (e.g. streaming, VOD, YouTube, Consumer Product and gaming platforms).
Lead pitch development in collaboration with the Senior Development Executive, and creative packaging for greenlighting content, new series, spin-offs, and multi-platform extensions.
2.
Creative Oversight & Execution
Oversee end-to-end creative workflows from bible creation, story development, content planning, character design, scripts and music through animation/live action / post-production.
Maintain show continuity, tone, and character fidelity across primary content and consumer products (merchandising, publishing, digital games).
Set visual and narrative quality benchmarks while ensuring alignment with digital first production budgets and robust delivery schedules.
3.
Team Leadership & Collaboration
Lead, mentor, and build multidisciplinary creative teams (writers, art directors, educational/external consultants, showrunners, story artists).
Direct external partners, studios, and freelance talent with constructive feedback and clear creative direction.
Partner with Production, Marketing, Consumer Products, and Business Affairs to align creative execution with commercial goals.
4.
Safety & Standards Compliance
Ensure all content complies with international children’s privacy and broadcast standards.
Keep up with media trends, child development insights, and evolving kid-tech platforms.