Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
About the role
As we expand, we’re looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
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Acquire new and high-quality players for our games in an efficient and profitable manner.
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Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls.
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Build strategic relationships with key acquisition partners, and ad networks.
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Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning.
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Manage fast-paced performance marketing projects under tight schedules and budget constraints.
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Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D.
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Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency.
Requirements
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2 + years in mobile user acquisition and ad buying analysis experience at scale
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Campaign management on self-served platforms - a Must
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Highly analytical and technical: Understands components of ad calls across various channels
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Ability to manipulate and analyze large quantities of data and present it in reports
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Deep understanding of mobile attribution
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Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
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Ability to take on multiple projects at the same time
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Strong organizational, analytical, presentation and problem solving skills
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Profound knowledge of MS-Office Products (Excel in particular)
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Fluent English - verbal and written
Nice to have
Advantage
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Bsc in Industrial Engineering, Economics, Statistics or similar field.