You’ll own paid acquisition day to day: setting up and running campaigns across channels like Meta, Google, and TikTok, briefing and testing creative, and adjusting spend based on what the numbers tell you. You can walk us through a real budget you managed, what you spent it on, what worked, what didn’t, and why you made the calls you did. When growth needs something outside of paid, like a community push, an event, or a piece of press, you can pick that up too.