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Aia

Campaign Management, Principal/Consultant (Senior Manager / Manager)

LocationHong Kong, HK-AIA Hong Kong & Macau
Work modehybrid
Typefull-time
Company size10,000+ people
First seen1w ago
Last seen14h ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
About the role
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you’ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
A hybrid role to oversee and manage the execution of various campaign initiatives to multi-channels to ensure quality and timely implementation of the campaign initiatives. Optimizing new business profitability and production growth, preparation of campaign sales tools and manage campaign appeal and enquiries. Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives.
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Roles and Responsibilities:
•
Design and implement compelling offers for new and existing insurance products to drive business growth
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Drive innovation to continuously deliver new campaign ideas and strategies
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Conduct market research, competitor analysis, and customer insights leveraging data analytics to identify innovative campaign opportunities
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Handle post-campaign follow-up activities (e.g. responding to enquiries from customers or internal stakeholders)
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Collaborate with various stakeholders (such as Operations, Agency, Partnership Distribution, Marketing, etc) to drive the implementation and execution of campaign initiatives to meet the business goals
•
Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives
•
Manage and handle campaign appeals through various channels
•
Support ad-hoc projects and other duties as required
Minimum Job Requirements:
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