· Define and own the Investigations product roadmap, aligning it with market needs, company objectives, and customer feedback.
· Conduct market research and competitive analysis to inform product development and differentiation strategies for investigations and forensic analytics.
· Collaborate with engineering teams to define product requirements, prioritize features, and drive execution specific to crypto-related investigations.
· Work with customer success and sales teams to understand investigation professionals’ pain points, drive adoption, and improve customer satisfaction.
· Define and track product KPIs, measuring success based on customer adoption, retention, and revenue impact.
· Develop compelling messaging and positioning that clearly articulates the value of Merkle Science’s Investigations product for law enforcement and compliance professionals.
· Lead the creation of investigation-focused sales enablement materials, whitepapers, case studies, and competitive battlecards to support the go-to-market strategy.
· Partner with marketing to drive demand generation through investigation-focused content, campaigns, and events.
· Work closely with business development and sales teams to refine the product’s value proposition and identify upsell opportunities for investigation-focused users.