· Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
· Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
· Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
· Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
· Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
· Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
· Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
· Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
· Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
· Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.