This role sits at the heart of our commercial strategy, overseeing marketing teams and working shoulder-to-shoulder with product, trading, data, and the executive team to grow the business. Prediction markets and exchange products are having a moment, and the team’s job is to capture that energy: building the Smarkets brand and the brands within our group, and making every pound of the marketing budget work harder than the last.
As our VP Commercial & Marketing, you’ll be responsible for every marketing lever we have: brand, acquisition, and retention, across multiple markets, including UK and US. Your team will be accountable for how the world discovers Smarkets and the brands within our group, why they choose us over anyone else, and why they stay.
We’re looking for a senior leader who has scaled a direct-to-consumer brand before and understands the pitfalls and opportunities. We need someone who will set the strategy for marketing and roll up their sleeves to execute. If you want to direct from a distance, this isn’t the role for you. If you want to own the number, build up the team, and be measured on the growth you deliver, read on.
You will own the marketing budget, and we’ll expect you to make every pound work harder than the last. Success looks like ROI and disciplined scaling; failure looks like vanity spend that fails to deliver the unit economics. This role reports to the COO and sits at the heart of our commercial strategy.