The Global Data Science and Innovation (DSI) unit of KANTAR, nested within its Analytics Practice (https://www.kantar.com/expertise/analytics), is a fast-growing team of niche, elite data scientists responsible for all data science led innovation within KANTAR. The unit has a strong internal and external reputation with global stakeholders and clients, of handling sophisticated cutting-edge analytics, using state-of-the-art techniques and deep mathematical / statistical rigor. The unit is responsible for most AI and Gen AI related initiatives within KANTAR (https://www.kantar.com/campaigns/artificial-intelligence), including bringing in the latest developments in the field of Machine Learning, Generative AI, Deep Learning, Computer Vision, NLP, Optimization, etc. to solve complex business problems in marketing analytics and consulting and build products that empower our colleagues around the world.