Brand Strategy & Execution
• Support the development and implementation of brand strategies to strengthen each JLV product’s market position.
• Execute go-to-market campaigns for new features and product launches across Tamasha, Simosa, ZARR, and Social Plus.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Develop and manage social/community platform brand strategies tailored to Social Plus’s unique positioning as Pakistan’s first community graph.
Campaign Management & Performance
• Plan and execute integrated brand and marketing campaigns aligned with business objectives for each product vertical.
• Drive campaign performance tracking and reporting, defining KPIs, building dashboards, and translating data into actionable insights.
• Design and run A/B testing and experimentation frameworks to continuously optimize campaigns and brand communications.
• Collaborate with performance marketing, social media, and PR teams to amplify reach and engagement.
Content, Messaging & Creative
• Work closely with creative teams to develop compelling brand messaging across all JLV products.
• Lead lookbook and editorial-style content creation for ZARR’s fashion marketplace to drive product discovery and brand affinity.
• Develop and manage UGC (User Generated Content) strategies across platforms to foster authentic community-driven storytelling.
• Craft bundling and upsell communication strategies for Simosa’s lifestyle super app to increase feature adoption and ARPU.
Loyalty, Community & Engagement
• Develop and execute loyalty and rewards program marketing to improve retention across the JLV product portfolio.
• Build community engagement frameworks and manage brand presence on Social Plus and other social platforms.
• Collaborate with product and growth teams to identify user engagement opportunities and translate them into brand activations.
• Leverage social listening and sentiment analysis tools to refine messaging and community strategies.
Market Research & Insights
• Analyze industry trends, competitor activities, and audience insights across the OTT, super app, fashion, and social verticals.
• Use data-driven insights to refine branding strategies for each product and recommend optimizations.
• Support market research to identify growth opportunities and whitespace for JLV products in Pakistan.