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Novartis

TA Representative

LocationKazakhstan
Work modeon-site
Typefull-time
Company size10,000+ people
First seen4d ago
Last seen3h ago
Job Description Summary
The TA Representative in Kazakhstan is responsible for supporting HQ by executing the in-field tactics for assigned priority brands within a defined territory. The role focuses on high-quality external stakeholder engagement and delivery of agreed field performance objectives, in line with Novartis policies, ethical standards, and compliance requirements.
Job Description
Major accountabilities:
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Execute the field execution framework by:
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segmenting external stakeholders according to company standards (e.g., via ViP tool),
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using tailored promotional content and key messages by segment audience,
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adhering to data driven call plans suggestions (e.g., via IDS+),
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consistently deploying personalized omnichannel stakeholders journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.),
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adhere to the agreed target number of visits and their frequency and reporting timelines,
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timely documenting external stakeholders visits.
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Deliver high-quality, compliant product promotion in-field activities and external stakeholders engagements, in alignment with brand and TA engagement tactics and by:
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applying approved messages,
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leveraging technology enablement to enhance external stakeholder engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.),
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continuously improving execution quality through building on coaching feedback inputs and performance insights with respective area manager and/or TA head.
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Act as a trusted therapeutic area partner to HCPs, explaining clinical data, evidence, and appropriate product use leveraging product, area, and competition knowledge.
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Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance external stakeholders engagement impact.
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Collect, interpret, and share field insights on best practices, external stakeholders needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
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Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
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Identifies opportunities to optimize promotional activities and develops a specific action plan to enhance long-term performance of account and in assigned territory.
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Collaborate cross-functionally with TA Brand Manager, Medical TA, Value & Access, and Execution Excellence partners.
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Operate fully in line with HQ guidance, Novartis policies, ethical standards, and local regulatory requirements, adhere to applicable legislation, SOPs, adverse event reporting requirements, and other relevant compliance obligations.
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Analysis of the entrusted territory and a plan for its development. Making a forecast for hospital purchases.
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Negotiating with clients and partners on the potential inclusion of the company’s drugs in the formulary of health care facilities and regions, drug provision programs at the local level.
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Systematic work with key distributors, ensuring the necessary stocks of drugs in the entrusted region.
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Control of supplies and development of tender positions in the entrusted territory.
Key performance indicators:
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Achievement of field performance objectives
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Quality and effectiveness of external stakeholders interactions, including adherence to 6IBs model and personalized omnichannel external stakeholders engagement
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Coverage and frequency against suggested call plans
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Adherence to compliance, reporting, and CRM standards
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Quality of insights provided to cross-functional teams
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Progress on field effectiveness assessment (incl Capability building requirements)
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Adherence to field tactics guidelines
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Completed product and disease knowledge tests (if applicable)
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Achievement of the market share (market share of the products and the Company on the whole, and growth therein).
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Frequency of visits to the target clients, percentage of the clients with growing performance.
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Availability of a client database with segmentation (potential, loyalty, category and frequency of visits) valid for the current month.
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Patient access impact
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Launch excellence
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Portfolio growth
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Stakeholder engagement outcomes
Education:
· University degree in life sciences, business, or a related field.
Languages:
· English optional
· Country language required
Experience/Professional Requirement:
Relevant Experiences
· Proven experience in pharmaceutical or healthcare performance and promotional activities.
· Strong external stakeholders engagement and relationship management skills.
· Ability to execute omnichannel stakeholders journeys effectively.
· External stakeholders centric mindset with strong execution focus.
· Analytical skills to interpret data and KPIs.
· Strong communication and interpersonal skills.
· Ability to work independently while collaborating across teams.
· Proven ability to use digital/AI tools as part of daily work.
· High standards of integrity, ethics, and compliance awareness.
Skills Desired
Change Management, Coaching, Collaboration, Commercial Excellence, Complexity Management, Leadership, Mentorship, Professional Ethics
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