Agoda’s Marketing organization is highly data-driven and uses experimentation, technology and analytics to create measurable value across markets and channels.
Marketing has successfully developed a strong bottom-up culture of AI adoption, with teams using GenAI to improve analysis, reporting, campaign operations, content development and other recurring workflows. We are now establishing a small Marketing AI Products team to take the next step: turning the most valuable cross-team opportunities into reliable, scalable and widely adopted products.
The team will focus on a small number of high-impact “lighthouse” initiatives while Marketing sub-teams continue to develop and own their everyday, team-specific AI use cases. Initial opportunity areas include experiment analysis, business reporting and monitoring, campaign operations, creative workflows and SEO/AEO content.
We are looking for a hands-on analyst and product builder who can operate at the intersection of Marketing, data, product development and generative AI.
You will identify high-value workflows, translate business problems into clear product requirements, develop and evaluate solutions, and work with developers and Marketing teams to take successful ideas from prototype through deployment and adoption.
This is not a traditional reporting role or a purely coordination-focused product role. You will be expected to work directly with data and AI tools, understand users’ workflows in detail and take ownership of delivering measurable outcomes.