Partner acquisitionBuild a strong pipeline of affiliates, publishers, networks, and strategic partners. You will proactively identify relevant partners, initiate conversations, present RNK Health and its offers, negotiate terms, and move partnerships from first contact through launch. We expect you to actively develop the channel rather than rely primarily on inbound opportunities.
Affiliate relationshipsOwn relationships with partners throughout the full lifecycle. You will manage onboarding, communication, campaign launches, performance discussions, optimization, troubleshooting, and opportunities for further growth. This is an end-to-end ownership role — you will not simply source partners and hand them over to another team.
Deals and unit economics
Negotiate CPA and other performance-based partnership structures. You should be comfortable evaluating partnerships through key business metrics including: CAC / CPA, Conversion rate, AOV, Revenue, Refunds, Retention, LTV. Your goal will be to ensure that affiliate growth remains commercially sustainable and that increased volume comes from high-quality traffic.
Campaign launches
Coordinate affiliate launches across RNK Health products and offers. Make sure partners have everything required to launch successfully, including: Tracking links, UTMs, Funnels and landing pages, Offers, Creative assets, Messaging, Campaign information. You will work closely with internal teams to remove launch blockers and help partners go live efficiently.
Performance and optimization
Monitor affiliate traffic, conversions, CAC/CPA, revenue, refunds, and partner-level performance. Identify which partnerships can be scaled, where performance is under target, and what needs to change in the offer, funnel, creative, traffic mix, or commercial structure. We expect you to understand what each partner is doing and continuously look for opportunities to improve performance and increase profitable volume.
Tracking and attributionOwn affiliate tracking and reporting. Make sure links, UTMs, conversions, attribution, and partner payouts are accurate. Investigate discrepancies between internal data and partner reporting and work with Analytics or other teams to resolve tracking issues. Experience with Everflow or a similar affiliate platform is highly relevant.
Cross-functional collaboration
Work closely with Marketing, Product, Creative, and Analytics teams. For example, if a strong partner can scale but requires a different landing page, offer, creative concept, or tracking setup, you will help define the requirement and coordinate internally to move it forward.
Compliance and traffic quality
Make sure partners follow approved messaging, claims, brand guidelines, and healthcare marketing requirements. Affiliate growth cannot come at the expense of traffic quality or compliance, so you will also be responsible for maintaining appropriate partner standards as the channel scales.