Product Positioning & Messaging:
· Own the positioning, messaging and narrative architecture for Nuvei’s product portfolio.
· Develop product value propositions for different industries, buyer personas and geographies.
· Maintain competitive differentiation and category positioning.
· Translate technical product capabilities into compelling commercial stories.
· Ensure consistency of product narratives across sales, marketing, analyst and partner communications.
· Design product naming strategy and architecture
· Lead global go-to-market planning and execution for major launches, partnerships and strategic initiatives.
· Define launch strategies, market prioritization and rollout approaches.
· Establish launch tiering and prioritization frameworks.
· Partner with regional teams on localization and market-specific execution.
· Drive adoption beyond product launch through structured growth and reinforcement programs.
· Own global product sales enablement.
· Develop training programs, playbooks, battlecards, talk tracks, FAQs and commercial collateral.
· Define “ready-to-sell” requirements and commercialization gates.
· Deliver live and on-demand training to commercial teams.
· Drive continued product adoption through just-in-time enablement models and AI-supported learning experiences.
Training the Sales Organization:
· Design and deliver structured product training programs that equip Relationship Managers, Sales Development, Account Management and other Commercial teams to confidently position, explain and sell Nuvei’s products.
· Build scalable training journeys for new product launches, onboarding, refresher learning and advanced product education.
· Ensure sales teams can translate product capabilities into relevant customer conversations, objection handling, competitive differentiation and commercial value.
· Measure training effectiveness through readiness, adoption, usage, pipeline influence and feedback from Commercial teams.
Shaping the Product Roadmap:
· Systematically capture, synthesize and prioritize input from Commercial teams to inform product roadmap decisions.
· Translate frontline feedback, customer demand signals, deal blockers, competitive insights and regional market needs into clear product recommendations.
· Partner with Product leadership to ensure roadmap priorities are grounded in commercial reality and aligned with Nuvei’s growth priorities.
· Create structured feedback loops between Product, Commercial and Customer-facing teams to improve product-market fit and accelerate adoption.
Market Intelligence & Customer Insights:
· Lead competitive intelligence and market analysis programs.
· Conduct win/loss reviews and customer research.
· Define ideal customer profiles and segmentation strategies.
· Gather feedback from customers, sales teams, partners and analysts to shape positioning and roadmap recommendations.
· Monitor industry, regulatory and competitor developments.
Analyst & Influencer Relations:
· Manage product-facing analyst engagement activities.
· Lead participation in analyst evaluations and market assessments.
· Develop thought leadership initiatives aligned to product strategy.
· Build relationships with analysts, partners and industry influencers.
· Lead, coach and develop the Product Marketing team.
· Build expertise across positioning, commercialization, competitive intelligence and enablement.
· Establish scalable operating models, processes and best practices.
· Drive collaboration across Product, Marketing, Commercial and Customer-facing teams.