Driving Brand Performance
• P&L Management: Full understanding and accountability for the Specialty BU P&L and headcount, acting as a core member of the Specialty BU leadership team.
• Performance Analysis: Lead cross-functional monthly performance reviews (MPR) and perform variance analysis of business unit results (sales, brand profit, KPIs), identifying performance gaps and proposing corrective actions.
• Strategic Planning: Lead strategic portfolio and brand analysis, and scenario planning, to influence and support brand planning and business decisions for the therapy area LT
• Resource Allocation: Drive the annual budget setting process for the cross functional therapy area team, with focus on strategic resource allocation and proactive identification of risks and opportunities. Support the commercial team in tracking their budgets and seeking opportunities for SG&A optimisation.
• Problem solving: proactive approach to problem solving within the business, seeking to understand depth of situation and propose potential action/mitigation plans
• Strategic Accountability: Own Specialty investment choices and resource trade-offs with multi-year and material P&L implications, providing clear enterprise-level recommendations.
Financial Forecasting & Reporting
• Forecasting (Core Commercial Cycle): Partner with commercial, supply chain, and insights teams to deliver monthly DRM, annual plans, and soft-landing estimates, aligning and challenging assumptions and identifying risks and opportunities.
• Launch Support: Support launch forecasts for pipeline opportunities, utilizing data sources and scenario planning to input on volume assumptions and pricing discussions
• Financial Reporting: Ensure accurate and timely financial analysis at month-end, providing insights to analyse performance and support financial entries.
• Strategic Accountability: Act as single point of accountability for the Germany Specialty financial outlook, ensuring alignment with Global Franchise and Europe Finance expectations.
Pricing Optimization & Market Dynamics
• Pricing Governance: Partner with Market Access and other experts to support pricing approval governance; provide recommendations for pricing decision and challenge pricing through sensitivity analysis to optimize profitability and access
• Market Analysis: Understand overall market dynamics, relative market positioning of products, market access situation, and future trends, working closely with the Commercial Insights Partner.
• Strategic Accountability: Lead financial decision support in a highly complex and regulated German payer environment (AMNOG, G‑BA), balancing growth ambition, access strategy, compliance, and reputational risk.
Investment & Growth Opportunities
• ROI Analysis: Model investment and growth opportunities to support decision-making, identifying potential opportunities to optimise resource allocation using ROI.
• Scenario Planning: Lead scenario planning to maximize resource use and support the business in making investment decisions.
• Margin & Cashflow Enhancement: Deliver margin enhancement initiatives through innovative cost control and utilise both internal and external benchmarking for best-in-class cost management.
Project Management & External Coordination
• Project Management: Work on ad hoc projects, supporting the Finance Director and leadership team with management presentations and critical insights
• Ad Hoc Analysis: Conduct ad hoc financial and business modelling to support the Specialty business unit head and other stakeholders
• External Coordination: Act as the point of contact for finance to key external strategic partners, tax, treasury, and audit to protect GSK’s interests.
Data-Driven Decision Making & Digital Tools
• Leverage MMM (Marketing Mix Modelling) insights to optimize promotional investments and resource allocation
• Use Genie and advanced analytics platforms for forecasting, opportunity identification, and performance deep-dives.
• Embed data-driven decision making across brand planning, MPR, forecasting, and strategic discussions.
• Drive adoption of digital tools implemented across Specialty and Europe Finance, ensuring teams use data products effectively
• Promote automation, AI-powered insights, and digital workflows to simplify processes and enhance decision quality