Marketing Analysis: Campaign & Channel Performance
· Responsible for all marketing analysis and data requests. Partner with marketers, digital specialists, and external agencies to understand and align KPIs and performance goals to tailor all analysis and reporting accordingly.
· Identify novel trends, patterns and correlation, across campaigns and/ or channels to bring novel insights to the business.
· Deliver weekly, monthly, and quarterly performance reports to senior stakeholders using GA4, social platforms, MCAE/ Pardot, Salesforce and more.
· Present insights and strategic recommendations in a clear, compelling format to improve campaign or strategic channel projects.
· Think holistically to integrate data across platforms to understand full-funnel performance and ensure data informs every stage of the customer journey.
· Build and expand technical analytics capabilities e.g. GA4 technical set up, Salesforce dashboards, MCAE / Pardot reports and the aggregation of data into platforms such as PowerBI to aim visualization and usage across the business.
· Coordinate ad hoc requests relating to marketing campaigns, digital strategies or other stakeholder requests to deliver insights as needed across the business.
Marketing Operations Optimization
· Prioritize and advocate for data governance and compliance. Adherence to data privacy laws (e.g., GDPR) and strong data governance practices are essential.
· Supervise marketing data infrastructure and workflows in collaboration with the Marketing Operations Specialist.
· Understand and continually evolve data integrations between third party platforms to ensure data quality and usability, to enhance our knowledge of the full-funnel customer journey.
· Support end-to-end lead management processes, campaign infrastructure, and attribution modeling.
Team Leadership & Development
· Manage and mentor a team of three: two analysts focused on campaign and channel performance, and one marketing operations specialist.
· Foster a collaborative, insight-driven culture that supports experimentation and learning.
· Develop dashboards and reporting frameworks tailored to leadership and campaign/channel teams.
· Translate data into insights and recommendations to improve ROI and marketing effectiveness.