We now run two brands that serve two genuinely different people. DSC talks to the value-seeking, performance-first shopper — blunt, funny, no bougie, stop paying for the extra. Truly talks to the experiential, community-led beauty consumer — gourmand, bold, joyful, creator-fed. Both are loved for being unmistakably themselves.
The consumer should never see the seam. Two brands, two voices, no rebranding and no dilution of either identity. Behind the curtain, though, there is enormous leverage to find: shared design capability, shared packaging discipline, shared ways of working, and a shared standard for what good looks like.
Holding both of those truths at once — rigorous separation on the front end, deliberate synergy on the back end — is the job.
We are looking for a Sr. Portfolio Director, Creative & Design to lead all brand creative across the DSC portfolio. You will own how both brands show up to consumers: the concepts, the voice, the design language, the packaging, and the standard.
You will lead two creative teams and the brand voice function — the DSC creative team, the Truly creative team, and our Brand Voice owner — with Creative Directors and Associate Creative Directors reporting to you. You will report directly to the Chief Brand & Innovation Officer.
This is a lead-through-others role that has not stopped being a maker’s role. You will still be in the room concepting. But your primary output is direction, judgment, and standard — and your primary discipline is restraint. These teams are fast, scrappy, and produce the overwhelming majority of their content in-house without an agency. That is an asset, not a problem to be solved with process. The best version of this hire raises the ceiling on the work without slowing it down or making it look like it came from the same place.