• Find content angles and narratives for product features across Twitter/X, Instagram and YouTube;
• Test growth hypotheses publicly, read organic response (views, usage growth), and scale what works;
• Create newsworthy moments and PR waves that boost product visibility.
• Identify and recruit creators, influencers and agencies aligned to the product;
• Brief, onboard and manage creator partnerships, prepare hooks and content examples;
• Run and optimize campaigns end-to-end, manage budgets and payments;
• Track performance and double down on what works;
New Channels & Distribution
• Identify and launch new distribution channels and practices;
• Build lightweight systems (Sheets, APIs, scripts, automation tools) to reduce manual work and increase throughput;
• Adapt product and marketing strategy to market shifts.