Define the experience strategy and long-term design direction for a
strategic product area, connecting it to broader customer journeys and the
Develop deep domain expertise and translate customer, product, business,
and technology insights into clear priorities, experience principles, and
strategic recommendations.
Partner with senior Product and Engineering leaders to shape product
strategy, influence roadmap decisions, and guide complex prioritization and
investment trade-offs.Principal Product Designer1
Identify and lead opportunities that span multiple products, workflows, or
teams, building alignment around a cohesive end-to-end customer
Create and evolve experience frameworks, workflow models, interaction
patterns, and design-system approaches that can scale beyond a single
Shape the direction of AI-powered experiences, ensuring emerging
capabilities deliver meaningful customer value and are understandable,
responsible, and trustworthy.
Lead ambiguous, high-impact initiatives with a high degree of autonomy,
balancing long-term strategic outcomes with multiple concurrent priorities.
Use exceptional hands-on design and prototyping skills to explore strategic
opportunities, communicate direction, and establish a high standard for
Lead design reviews, planning conversations, and cross-functional forums
that strengthen decisions, resolve ambiguity, and create alignment among
Extend the impact of Design through mentoring, thoughtful critique, and
collaboration with designers across global teams.