Scientific Content Development & Writing
• Write and edit scientific and technical marketing content, including thought leadership articles, web copy, campaign messaging, presentations, sales enablement materials, and customer-facing assets.
• Develop scientific narratives and content frameworks that differentiate Catalent’s capabilities across biologics, cell & gene therapy, small molecule, clinical supply services and our consumer health offerings.
• Tailor messaging by audience, channel, customer journey stage, campaign objective, and commercial priority.
• Collaborate with subject matter experts to gather input, validate scientific accuracy, and translate complex concepts into accessible content.
• Partner with Business SMEs and external speakers to develop thought leader content across different mediums.
Omnichannel Content Execution
• Partner with Growth Marketing & Digital team, Creative, Business SMEs and Segment Marketing teams to align content with campaign strategies and customer journeys.
• Adapt and deploy content across web, email, social, events, and sales enablement channels.
• Support SEO/SEM and digital optimization to improve reach, engagement, and discoverability.
Content Platforms, Governance & Reuse
• Manage and maintain Highspot and other content platforms to support content accessibility and sales enablement.
• Support CMS publishing, content updates, taxonomy, tagging, version control, and lifecycle management.
• Contribute to content governance standards and drive reuse, modularization, and operational efficiency across campaigns and business units.
Collaboration & Optimization
• Partner with Sales, Legal, Product Development, Scientific, Digital, and Marketing stakeholders to align content with business, customer, and compliance needs.
• Monitor content usage and performance metrics to identify optimization opportunities.
• Improve content development workflows, cross-functional collaboration, and scalable execution processes.