We are the Activation arm of WPP Open Intelligence. Our team builds the foundational data infrastructure and high-performance edge services that power WPP’s position in the market. With approximately one-third of all global media spend flowing through WPP, our platform operates at the core of this massive network—deeply integrated and adopted by the largest supply-side partners in the AdTech industry.
Operating at our scale presents unique engineering challenges. Our edge services currently handle over 60,000 classification requests per second, while our contextual classification pipelines process 10,000 requests per second. With operations spanning the US, UK, and ongoing expansion into EMEA and APAC, our infrastructure continuously interacts with up to 98% of the population in our active markets. We are an engineering-led team focused on building robust, scalable, and highly reliable systems.
We are at a critical inflection point in our growth and need to scale our engineering team to tackle an expanding set of complex challenges. As the digital ecosystem evolves, we are actively developing and releasing a new catalog of privacy-preserving data products. These solutions are designed to scale advanced targeting capabilities while remaining uncompromising on our promise to protect user privacy.
To support this product evolution, our infrastructure is undergoing massive global expansion. By the end of this year, we will be fully operational across the rest of the EMEA and APAC regions. Concurrently, we are deepening our integrations to support even more of the largest supply-side partners in the AdTech industry. We are hiring because we need strong engineering talent to help us architect for this next order of magnitude in scale—ensuring our systems remain resilient, performant, and compliant as our global footprint and feature set rapidly expand.