We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line. The through-line is conversion, retention, and maximizing long-term customer value (LTV).
These three journeys work differently, and that’s the interesting part of the job. Prospect-to-customer conversion is a blend of self-serve digital and human follow-up — live agents and voice AI — so your job is to design what gets said, to whom, and when, so that confidence keeps building in the gaps between conversations. Cross-sell, upsell, and the new product line are entirely self-serve. There is no human in the loop, which means the messaging, the timing, and the on-page experience have to carry the entire decision on their own.
Life insurance is a high-consideration purchase, so lack of trust and product understanding are the biggest drivers of drop-off. Across all three journeys, you own the connective tissue that moves someone from “a company I found on the internet” to “a company I trust to safeguard my future.” You will operate on shared OKRs with the product managers who own each of these three areas, and — for the conversion journey — in close working partnership with Sales leadership, agents, and our voice AI team. You need to know what’s actually landing on live calls, not just what performs in an inbox.