Responsible for defining and strengthening the market position of products and brands within the overall product strategy through competitor analysis, market research, and collaboration with the sales team. Leads marketing initiatives across the Americas region to drive product and brand awareness, customer engagement, and sales. Ensures products meet evolving market needs by leveraging customer insights, data, and market research to shape future product development. Translates product and feature benefits into clear, compelling customer messaging and delivers product demonstrations and presentations at trade shows and webinars, while developing relevant marketing collateral. Leads go-to-market initiatives, drives product adoption, and equips the sales team with the knowledge, resources, and tools needed to successfully position and sell the products.