The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance.
This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact.
DUTIES AND RESPONSIBILITIES
Content Strategy & Ideation
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Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with Ascension’s mission and the Ascension Presents brand.
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Translate audience needs, trends, and platform insights into clear, actionable video concepts.
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Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels.
End-to-End Ownership
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Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage.
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Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent.
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Ensure theological accuracy and alignment with the teachings of the Catholic Church.
Production & Workflow Management
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Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction.
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Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects.
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Act as the primary point of accountability for deadlines and deliverables.
Post-Production & Packaging
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Collaborate with editors to shape the final video, including pacing, storytelling, and tone.
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Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention.
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Serve as editor or graphic designer as needed.
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Ensure all content is optimized and aligned with platform best practices.
Talent & Stakeholder Communication
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Build and maintain strong relationships with talent
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Clearly communicate expectations, provide creative direction, and guide talent through the content development process.
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Collaborate with internal stakeholders to ensure alignment on messaging and priorities.
Performance & Optimization
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Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content.
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Continuously test and refine content strategies based on data and audience feedback.
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Stay current on media trends, algorithm changes, and digital content best practices.
Cross-Functional Collaboration
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Work closely with marketing, social media, and distribution teams to support video launches and maximize reach.
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Collaborate with broader Ascension teams to align content with organizational priorities and campaigns.
Mission Alignment
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Ensure all content reflects the mission of Ascension and presents the Catholic faith with clarity, beauty, and fidelity.
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Maintain awareness of influential voices, topics, and conversations within the Catholic digital space.
Requirements
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BA/BS in Media, Communications, Marketing, Production, or a related field.
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5+ years of video product management or relevant experience.
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Knowledge of and experience in video production
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Proficiency with Smartsheet (or similar), Adobe Suite, Google Suite, YouTube Analytics, Klaviyo (or similar)
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Proven ability to drive projects and lead teams.
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Strong project management, production coordination, and time management skills.
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Excellent interpersonal, written, and verbal communication skills.
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Ability to be creative and think outside the box to solve problems.
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Passion for developing products that align with Ascension’s mission and values.
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Occasional travel will be required for specific projects. Travel expectations are approximately three days per month.
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Occasional travel to Exton, PA, is required.
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Exemplify and live our core values of humility, passion, and integrity.