Key ResponsibilitiesData Enrichment & CRM Data Quality
• Execute day-to-day enrichment tasks across contact, lead, account and company records using approved tools, systems and research methods.
• Research and verify B2B contacts and account information using tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator and other approved resources.
• Validate, update and maintain accurate, complete and campaign-ready CRM data, including key firmographic and segmentation fields.
• Perform regular data hygiene tasks including deduplication activities, data validation and record maintenance in line with data governance standards.
Campaign Audience & Segmentation Support
• Build, maintain and quality-assure campaign audience lists and reusable segmentation assets based on marketing requirements.
• Translate campaign targeting requirements into clear list criteria.
• Pull and review audience lists before campaign launch, confirming record counts, suppression criteria and priority field accuracy.
• Identify and address any data gaps in campaign-ready data before list delivery.
• Document list logic, filters, assumptions and exceptions to support repeatability and consistency.
Quality Assurance, Reporting & Governance
• Conduct quality assurance checks on enriched records, imports, exports and campaign lists to ensure accuracy, completeness and suppression compliance.
• Track and report on data quality metrics, enrichment performance, and field completion rates.
• Participate in spot-checks and peer reviews to improve consistency across enrichment activities.
• Follow established data governance processes, support compliance-related data tasks such as opt-out handling and ensure that data handling practices protect sensitive information.
• Assist with the maintaining of data dictionaries, field definitions, and enrichment SOPs.
Tools, Process Improvement & Workflow Management
• Utilise CRM, marketing automation, spreadsheet and enrichment tools to manage, validate and analyse data at scale.
• Monitor data imports, exports, integrations and routine workflow monitoring, resolving issues where appropriate.
• Maintain visibility of personal workload, task status, blockers and completion progress.
• Identify opportunities to improve efficiency, automate manual processes and enhance data quality practices.
Stakeholder Collaboration
• Partner with Demand Generation, Campaign Operations, Marketing Operations, Sales Operations and regional marketing teams to understand audience requirements and data quality objectives.
• Communicate proactively on audience requirements, delivery timelines, data issues and potential risks, helping to build confidence in CRM data and processes.