The Director of Marketing Effectiveness will play a pivotal role in steering the team’s strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives.
Job Description:
Key Responsibilities:
1.
Execute Strategic Roadmap:
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Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
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Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
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Drive tangible business outcomes through a well-defined and actionable strategy.
2.
Harmonize Online and Offline Channel Performance:
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Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
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Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
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Derive actionable insights to inform strategic decision-making.
3.
Client Data Acquisition:
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Facilitate clients in acquiring essential data for ROI analyses.
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Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
4.
Collaborate with the Media Team:
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Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
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Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
5.
Drive Evolution of Measurement Practices:
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Propel the evolution and acceleration of measurement practices.
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Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.
6.
Refine and Enhance Analytics Models:
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Continuously refine and enhance marketing analytics and optimization models.
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Work closely with the data science team to adapt models to shifts in the business landscape.
7.
Develop Replicable Models and Tools:
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Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
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Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
8.
Ad Hoc Analysis and Decision Support:
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Address requests for ad hoc analysis to guide business decisions.
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Inform marketing budget allocation through comprehensive analysis and insights.
Requirements
Required : 9+ years of relevant experience.
Skills Required:
Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management