Event & Program Execution
• Plan, manage, and execute field marketing programs across the Eastern region — including client-facing events, and conference sponsorships.
• Collaborate closely with the Director, National Field Marketing, to align all programs with company objectives and regional growth and revenue goals.
• Develop, propose, and execute initiatives that drive engagement, strengthen client and partner engagement in the East Region
• Present program plans, updates, and post-event recaps with clear metrics and recommendations.
• Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc.
• Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up.
• Track and analyze event metrics, pipeline influence, and sponsorship ROI
Support for National Programs
• Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated.
• Support national marketing initiatives, managing logistics, sponsorship deliverables, and partner coordination as needed.
• Manage budget tracking, vendor invoicing, and ROI reporting with attention to detail.
• Build and maintain reports and presentations in Excel and PowerPoint for internal leadership and partner review.
• Prepare internal documentation such as event briefs, post-event summaries, and strategy statements.
• Provide proactive administrative support to ensure all programs operate efficiently and uphold Myriad’s gold standard of execution.
Partner & Sponsorship Marketing
• Collaborate closely with the Partner Marketing team to align sponsorship goals, track partner funding, and ensure MDF utilization targets are achieved.
• Support partner-driven marketing efforts, including co-branded events and joint activations in the Eastern region.
• Work with Partner Marketing to confirm sponsor deliverables, approvals, and branding alignment.
Digital Marketing Collaboration
• Provide strategic guidance and direction to the broader marketing team to ensure all event-related assets — including landing pages, templates, graphics, and email communications — align with campaign objectives, partner requirements, and Myriad’s brand standards.
• Partner with the Digital Marketing team to oversee the creation and optimization of HubSpot landing pages, forms, and workflows (hands-on experience a plus).
• Collaborate cross-functionally to ensure messaging, visuals, and client touch-points reflect the event’s goals and desired client experience.
• Leverage tools such as ChatGPT and other AI-driven platforms to support content ideation, messaging refinement, and process efficiency.
Process Optimization & Excellence
• Execute all programs with meticulous attention to detail, ensuring clean delivery from concept through completion.
• Identify opportunities to streamline workflows, improve efficiency, and scale regional marketing efforts.
• Uphold a high standard of execution, ensuring every deliverable reflects Myriad’s quality and professionalism.
• Serve as the key liaison between Marketing, Sales, and external partners to maintain alignment and communication.
• Maintain flexibility and ownership — recognizing that events sometimes require availability beyond standard hours. Myriad offers a flexible, trust-based work environment that balances autonomy with accountability.