Senior Creative Strategist - Paid Social (Meta Ads)
LocationSouth Africa
Work moderemote
Typefull-time
DepartmentCandidate Sourcing
Company size501+ people
First seen1w ago
Last seen1d ago
Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Business Hours
About the Role
We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.
Your biggest strength should be your ability to:
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Create winning ad concepts
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Develop strong hooks and messaging
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Direct UGC and storytelling
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Turn creative ideas into profitable ad campaigns
You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale
while being fully accountable for:
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CPL
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CPA
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ROAS
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Creative performance
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Growth outcomes
If you thrive at the intersection of:
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Performance marketing
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Consumer psychology
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Storytelling
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Paid social creative strategy
This role is a strong fit.
What You’ll Own
Meta Ads Campaign Ownership
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Build, launch, manage, and scale:
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Facebook Ads
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Instagram Ads
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Manage multiple client accounts simultaneously
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Handle monthly ad budgets ranging from:
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$10K
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$50K
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$250K+
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Optimize campaigns for:
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Lead generation
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E-commerce
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Customer acquisition
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ROAS
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CPA
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Conversion growth
Creative Strategy (Primary Focus)
This is a creative-first role.
You will:
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Develop original ad angles and campaign concepts
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Create:
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Hooks
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Messaging frameworks
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Positioning strategies
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Offer narratives
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Write detailed creative briefs for:
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Video editors
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Graphic designers
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UGC creators
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Lead UGC direction including:
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Scripting
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Storytelling
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Creator guidance
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Emotional framing
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Shape high-converting paid social narratives from scratch
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Continuously test fresh creative concepts and iterations
Performance Optimization
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Monitor campaign performance daily
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Analyze:
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CPL
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CPA
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CTR
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ROAS
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Hook rates
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Watch time
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Conversion metrics
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Identify winning creatives and scale them aggressively
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Optimize:
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Audiences
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Creatives
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Offers
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Funnels
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Landing page alignment
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Improve performance primarily through creative iteration — not just media buying
Creative + Data Feedback Loop
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Use performance data to improve:
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Messaging
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Storytelling
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Offers
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Emotional triggers
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Understand:
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Why ads convert
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Why creatives fail
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What psychological angles drive performance
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Iterate quickly using data-backed creative insights
Collaboration & Leadership
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Work closely with:
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Designers
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Editors
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Creators
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Marketing leadership
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Align campaigns with revenue and growth goals
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Operate independently with high ownership
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Drive a strong creative testing culture across accounts
What Makes You a Strong Fit
Requirements
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You think creatively first and analytically second
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You understand emotional drivers behind conversions
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You proactively bring new ideas and testing angles
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You move fast without sacrificing quality
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You are highly accountable for outcomes
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You thrive in fast-paced growth environments
Required Experience & Skills
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3+ years running high-level Facebook and Instagram ad campaigns
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
What Separates Top Candidates
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Portfolio of winning Meta ad creatives
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Experience scaling successful creatives quickly
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Strong understanding of:
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Direct-response psychology
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UGC performance
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Creative psychology
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Conversion flows
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Hands-on experience directing:
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Creators
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Video concepts
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Ad scripting
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Experience with:
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E-commerce brands
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Lead generation funnels
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Info products
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SaaS
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DTC brands
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AI-assisted creative workflow experience using:
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ChatGPT
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Claude
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AI scripting tools
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AI concept generation
What a Typical Day Looks Like
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Review ad performance and creative metrics
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Brainstorm and develop new ad angles
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Write creative briefs and hook variations
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Coordinate with editors and designers on ad production
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Launch and optimize Meta campaigns
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Analyze creative winners and losers
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Iterate campaigns based on conversion data
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Test new messaging frameworks and offers
In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.
Key Metrics for Success (KPIs)
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Improved CPL, CPA, and ROAS
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Speed of creative testing and iteration
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Performance of ad creatives across accounts
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Scalable campaign growth
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Creative hit rate and winning ad identification
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Consistent account growth and profitability
Why This Role Stands Out
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Creative-first paid social role
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High ownership across strategy and execution
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Opportunity to work on large-budget Meta campaigns
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Strong influence on revenue and growth outcomes
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Fast-paced performance marketing environment
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Freedom to aggressively test creative ideas
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Exposure to scaling brands and multi-account growth
Interview Process
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Initial Phone Screen
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Video Interview with Recruiter
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Client Interview
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Offer & Background Verification
Apply Now
If you:
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Know how to create Meta ads that actually convert
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Understand storytelling and direct-response psychology
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Love testing creative angles
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Thrive owning performance outcomes
This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.