Strategic Imperative: Drive awareness and adoption on Anaesthetics amongst Anesthetists in the assigned territories.( Baxter is the only company to offer the most commonly used modern inhaled anesthetics for general anesthesia. This includes a proprietary inhaled anesthetic, SUPRANE (desflurane, USP), AERRANE (isoflurane, USP) and SEVOFLURANE (sevoflurane, USP).
Planning: Monthly account wise planning of secondary sales leading to primary sales for their territory/accounts. Weekly planning for coverage and calls. Monthly/quarterly sales forecast for defined territory. Quarterly activation planning.
Execution: Drives adherence to SFE processes :, Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling/demonstrations. To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality. Competition & Market Mapping – Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities. P5 Implementation – Implementation of Marketing strategy and activations as per defined GTM. Identify and drive business development initiatives in current /new accounts including training and education of paramedical staff. Ensure speedy and adequate availability of products in accounts.
Financial: Achievement of monthly secondary sales target revenue numbers (SFE)
Non-Financial : Alignment to P5 plan (Segmentation and Targeting) – Deviation from MCL and account plan (WIP), SME development – As per defined list (WIP), Market Activations as per GTM (SFE)
Behavioral: Drive for results, Good communication skills, Data analysis and Problem solving skills, Market Orientation
Functional: Consultative selling, Product/Therapy knowledge, Account Planning and Management, Negotiation skills, Activation Plan