Key Skills & Experience
• 2+ years of experience in Programmatic/Digital Advertising, AdTech, Campaign Operations, Programmatic Advertising, Marketing Operations, or Email Marketing.
• Hands-on experience with DSPs, MAPs, CRMs, or similar advertising/marketing platforms.
• Understanding of campaign setup, targeting, audience segmentation, budgets, pacing, bidding, scheduling, creatives, tracking, and delivery.
• Experience monitoring campaign performance, optimization and troubleshooting under-delivery, pacing, targeting, creative, configuration, and tracking issues.
• Understanding of digital advertising metrics such as impressions, clicks, CTR, CPM, CPC, conversions, CPA, reach, frequency, and ROI.
• Experience creating, launching, monitoring, optimizing and reporting on email and demand-generation campaigns.
• Experience with CRM/MAP platforms such as Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar.
• Strong proficiency in Excel/Google Sheets, including Pivot Tables, XLOOKUP/VLOOKUP, data cleansing, analysis, and reporting.
• Basic knowledge of HTML5, email HTML, ad creative specifications, tracking pixels, UTM parameters, and landing-page troubleshooting.
• Strong analytical and problem-solving skills with the ability to identify trends, anomalies, and optimization opportunities.
• Knowledge of ABM and intent-based marketing is a plus.