As the Community-Led Growth Senior Specialist, you’ll build acquisition inside communities Nu doesn’t own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you’ll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods.
You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the audience already lives.
This role also works closely with Business Analytics. Because most of the channels you’ll operate in have incomplete or no native attribution, contributing to credible proxy measurement — in close partnership with your Growth PM and Business Analytics — is as core to this job as the content and community work itself.