Zero-to-One Marketing Ownership
You’ll own the marketing function end-to-end, the way a founder would. That means being comfortable operating without a large budget or team from day one: you are the budget. You’ll build the operations, systems, and strategy from the ground up rather than inheriting an existing playbook, and you’ll do it with the resourcefulness of someone who has done it before and knows it can be done alone.
Marketing Systems & Infrastructure
Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team. This means designing and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time. You’re not just a user of AI tools, you’re the architect of the systems.
GTM and Product Marketing
Own go-to-market strategy across our core products: Bug Bounty Subscriptions, Managed Triage, and Audit Competitions, as the distinct buying motions they are, plus GTM for emerging products as we launch them. This includes defining ICPs, building messaging architecture, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers to drive top-of-funnel demand, qualified pipeline, and MQLs for Sales.
Category Narrative & Brand
Own how Immunefi shows up in the market: a consistent identity and differentiated story as the trust layer of Web3 security. High-stakes public brand and voice changes are made in partnership with the CEO; you’ll own the day-to-day execution and evolution of the brand within that.
Content, PR, Events & Social
Set the quality bar and build the systems that turn researcher expertise, security events, and product news into authoritative, organic-first content and thought leadership.
Researcher-Community Activation
Own the programs that turn our security-researcher community into a marketing asset: activation, crowdsourcing, and advocacy at the community level (elite researcher relationship management sits with our RM team).
Token Marketing & Ecosystem Activation (from ~3-6 months in)
Once the core engine is running, you’ll take on positioning and ecosystem activation for our token narrative, working closely with the CEO. Deep token marketing experience isn’t a prerequisite for this role, it’s a skill we expect you to build quickly once the fundamentals above are in place, but comfort with Web3 community dynamics (Discord, Telegram, X) is a plus from day one.