As a Senior Strategy Lead, you’ll serve as the strategic and analytical brain of the pod, owning the strategic direction behind influencer marketing recommendations and partnering with Account Leads to turn data, insights, and market trends into compelling client strategies. You’ll shape campaign positioning and pricing, identify opportunities to optimize performance and drive growth, and ensure our recommendations are grounded in insight, differentiated, and built to deliver meaningful results.
Shape Campaign StrategyOwn campaign positioning and pricing strategy across accounts, developing recommendations that are strategically sound, competitive, margin-conscious, and aligned with client goals.
Lead RFP StrategyPartner with Account Leads to lead RFP strategy, pricing, and positioning, translating client needs into clear, differentiated recommendations that strengthen our approach and set our work apart.
Turn Data Into ActionPartner closely with Analytics to translate campaign performance into actionable insights, proactively identifying opportunities for mid-campaign optimization, upsells, and stronger future programs.
Build Compelling Performance StoriesLead the strategic narrative within campaign recaps, connecting performance and findings to meaningful insights, clear recommendations, and opportunities for what comes next.
Elevate How We WorkDevelop and evolve strategic frameworks, pricing models, and best practices for the pod while staying current on influencer marketing trends, platform changes, and the competitive landscape.
Develop the Strategy TeamProvide strategic oversight, feedback, and coaching to Strategists, delegating opportunities for increased ownership while raising the quality and consistency of strategic thinking across the pod.