Responsibilities
• Establish NaughtOne as the most desired and specified ancillary furniture brand within the global Architecture & Design community.
• Cultivate influential relationships that create lasting emotional connections to NaughtOne, strengthening loyalty, advocacy, and brand preference.
• Elevate NaughtOne’s visibility, relevance, and influence across strategic design practices, workplace consultants, and industry leaders.
• Ensure NaughtOne remains the first brand considered throughout the design and specification journey, from concept creation through to project delivery.
• Reignite affinity for the brand by inspiring architects and designers to rediscover what makes NaughtOne distinctive, innovative, and indispensable.
• Develop and execute a global A&D engagement strategy that drives specification growth, market influence, and long-term commercial success.
• Build a highly engaged community of advocates who view NaughtOne as a trusted design partner and thought leader, rather than solely a furniture manufacturer.
• Leverage strategic relationships, industry insight, and market intelligence to identify emerging opportunities and strengthen NaughtOne’s competitive advantage.
• Develop and deepen relationships with leading design firms, including TP Bennett, Gensler, HLW, Sheppard Robson, Perkins & Will, M Moser, and other influential global practices.
• Partner closely with Global Account Manager and Global Territory Sales Managers to maximise specification opportunities, project wins, and conversion rates.
• Act as the global ambassador for the NaughtOne brand, championing its design ethos, sustainability commitments, craftsmanship, and customer experience.
Key Success Measures
• Increased specification across strategic A&D accounts.
• Growth in brand awareness, preference, and advocacy within the design community.
• Strong engagement with targeted global A&D practices.
• Improved conversion of specification opportunities into secured projects.
• Enhanced perception of NaughtOne as the leading ancillary furniture partner for architects and designers.
• Delivery of sustainable revenue growth driven through relationship-led influence and specification success.