This role exists to strengthen Pernod Ricard’s commercial growth engine across Africa by improving market coverage, distributor capability, route-to-market effectiveness, trade investment efficiency and distributor financial performance. The Business Development Manager is responsible for developing and maintaining an efficient, commercially viable route-to-market strategy across Africa, with a core focus on business development, distributor capability and profitable market expansion. The role initiates, designs and implements distributor and market development programmes with sales teams, distributors and key stakeholders to improve universe coverage, sales force effectiveness, operational discipline, reporting quality and distributor financial performance. The role analyses market structures, distributor models, route-to-market performance, trade investment efficiency and distributor P&L dynamics, recommending changes where required to ensure the organisation and its partners are fit-for-purpose to capture growth opportunities across diverse African markets.