User Research & UX Analysis
• Conduct user interviews, usability tests, and surveys to understand user behavior and pain points
• Translate research findings into personas, user journeys, workflows, and actionable design insights
• Analyze product usage using tools such as Hotjar, FullStory, or Google Analytics
• Identify friction points and opportunities to improve user experience
Wireframing & Prototyping
• Create low-fidelity wireframes and high-fidelity prototypes using Figma, Adobe XD, or Sketch
• Design intuitive user flows and interaction patterns
• Iterate rapidly based on user feedback, stakeholder input, and testing results
• Present concepts and prototypes clearly to stakeholders and product teams
• Design clean, modern, and visually engaging interfaces aligned with brand identity
• Apply strong principles of typography, layout, spacing, color, and visual hierarchy
• Ensure responsive and adaptive designs across desktop, tablet, and mobile devices
• Build and maintain scalable design systems, style guides, and reusable components
Accessibility & Standards
• Design with accessibility best practices and WCAG 2.1 AA standards in mind
• Ensure usability for keyboard navigation, screen readers, contrast ratios, and responsive layouts
• Support localization and internationalization requirements where applicable
Collaboration & Developer Handoff
• Partner with product managers to define requirements and prioritize features
• Collaborate closely with developers to ensure accurate implementation of designs
• Provide clear specifications, assets, and documentation using tools such as Figma Dev Mode, Zeplin, or InVision
• Participate in Agile ceremonies, sprint reviews, and design critiques
Testing & Continuous Improvement
• Conduct A/B testing and gather user feedback on design variations
• Continuously refine designs based on usability insights, QA feedback, and performance data
• Improve user flows, onboarding experiences, and conversion paths through iterative design improvements