Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference.
The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.
You Will:
Strategy Execution & Optimization
•
Execute the event marketing strategy, translating goals and KPIs into concrete event plans
•
Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)
•
Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up
Event Planning & Execution
•
Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management
•
Build and manage project timelines and budgets to ensure on-time and on-budget delivery
•
Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time
•
Provide planning and logistical support for internal events that foster connection and promote company culture
Content & Promotion
•
Coordinate event-specific content production with marketing channel owners (email, social, web, creative)
•
Track deliverable timelines and flag risks before they become blockers
Audience Engagement
•
Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications