CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)
Salary$48k – $84k
LocationPoland
Work moderemote
Typefull-time
DepartmentCVM
Company size11–50 people
First seen1w ago
Last seen1h ago
CVM Lead (US Market)
Location: Remote
Job Type: Full-time
About JobHire.AI
JobHire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We’re entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.
Why This Role Now
We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We’ve been operating an email-only CRM on a platform that doesn’t return analytics through its API.
That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.
What You’ll Own
Funnel Conversion
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Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
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Own first-purchase activation across the first 7 days.
Retention & Rebill
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Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
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Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
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Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
Reactivation
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Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
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Recover revenue from a base that is currently dormant due to deliverability issues.
Add-on Monetization
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Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
Channel & Tooling
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Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
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Recover and maintain email domain reputation.
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Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
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Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
Measurement
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Implement incremental measurement with holdouts on every flow. We don’t want activity reports — we want incremental revenue, attributable and defensible.
Expected Outcomes
First 3 Months
1.
Email deliverability restored to historical baseline.
2.
Reactivation campaign launched with measurable incremental conversion against a holdout.
3.
Differentiated renewal flows live for 1 / 3 / 6 month plans.
4.
Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.
First 6 Months
1.
SMS and web push live as ongoing production channels in lifecycle flows.
2.
Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.
3.
Measurable lift in month-1 rebill rate via differentiated and intervention flows.
4.
Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.
5.
Per-flow incremental revenue reported weekly via proper holdout methodology.
12 Months
1.
CVM channel contributing as a top-3 incremental revenue source for the company.
2.
Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.
3.
Process documentation and tooling stable enough to remove key-person risk.
We keep our hiring process quick and simple:
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HR Introduction Call
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Team Interviews
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Challenge
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Reference Check (with three prior managers)
Requirements
You’re a Fit If You Have
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3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
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5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
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Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
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Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not “I worked with a vendor who handled it”).
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Real, hands-on experience launching web push and measuring its lift.
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SQL good enough to pull your own segments and validate your own data.
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A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
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A track record of measurable incremental revenue from CRM, ideally validated through holdout.
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Bias toward action. We operate as a tiny team; you’ll need to ship faster than you plan.
Nice to Have
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Experience migrating off a damaged email domain.
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Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
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iMessage Business / RCS experience.
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Communication (speak English and Russian).
Benefits
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Clear mandate and ownership from day one. You’re the function, not a contributor to it.
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The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.
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Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
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A market where your work is directly visible to users searching for their next job — outcomes you can feel.