What does Product Manager do?
Product Strategy & Roadmap Ownership
• Own the product vision and roadmap for assigned Tamasha workstreams across AVOD and SVOD, aligning them to business objectives and the wider Jazz Lifestyle Ventures strategy.
• Take features through the full product lifecycle: ideation, validation, specification, delivery, launch, measurement, and iteration.
• Translate market, content, and user insights into prioritized, well-scoped backlogs, balancing user value, technical feasibility, and commercial return.
• Write clear product requirements, user stories, and acceptance criteria, and maintain them through delivery.
Delivery & Sprint Management
• Drive delivery governance across squads, managing dependencies, risks, timelines, and release readiness across mobile apps (iOS and Android), Web, and Smart TV / connected TV apps.
• Run agile ceremonies (sprint planning, stand-ups, reviews, retrospectives) and apply waterfall or hybrid approaches where the delivery context requires it.
• Maintain roadmaps, trackers, and delivery artifacts in Jira and Confluence, keeping backlogs groomed and stakeholders informed of status and blockers.
• Coordinate across internal engineering teams and external vendors to ensure quality, scope, and timelines are met.
Subscription, Monetization & Payment Journeys
• Own subscription journeys end-to-end, including free-to-paid conversion, tiering, upgrade and renewal flows, promo and voucher mechanics, and win-back experiences.
• Optimize checkout and billing flows across payment methods, including carrier and direct-carrier billing, cards, and Mobile Financial Services (MFS) wallet integrations.
• Partner with Growth and Business teams to improve acquisition, activation, retention, and ARPU across AVOD and SVOD models.
Customer Experience (CX) & UI/UX
• Champion a customer-first mindset, owning the quality of the end-to-end experience from first open to habitual viewing.
• Partner closely with Design to shape user flows, journey maps, wireframes, and prototypes, and to validate them through usability testing.
• Use qualitative and quantitative signals, including support and CX feedback, to identify friction points and drive measurable experience improvements.
Analytics, Measurement & Experimentation
• Define product metrics and success criteria, and instrument journeys using GA4, event tracking, and pixel integrations across web and app surfaces.
• Analyze funnels, cohorts, and retention curves to find drop-offs and opportunities, and prioritize accordingly.
• Design and run A/B tests and experiments, interpret results, and turn insights into product decisions.
• Report on product performance to stakeholders and leadership with clear, data-backed narratives.
• Build business cases for new features and initiatives, sizing impact and effort alongside data, finance, and commercial partners.
• Manage vendor and partner relationships, from scoping and commercials to delivery and performance.
• Communicate product direction, trade-offs, and decisions clearly to both technical and non-technical stakeholders, including senior leadership.
• Balance competing priorities across content, commercial, and technology stakeholders to keep the product moving.
Innovation & Continuous Improvement
• Stay current on OTT, streaming, and monetization trends across global and regional players, and bring relevant ideas to Tamasha.
• Champion best practices in product management and delivery and foster a culture of experimentation and customer obsession.