Develop strategy. Use insights, market context, data analysis, and financial modeling to identify and prioritize opportunities that improve the unit economics of our international New Verticals businesses.Lead experimentation. Design and execute pilots and experiments, partnering with Analytics, Product, Engineering, Finance and Accounting to develop robust cost / profitability problem statements, define success criteria, and translate findings into product and operations recommendations.Own end-to-end execution. Lead initiatives from initial planning through rollout, including defining the target audience, positioning, market readiness, operating changes, communications, training, dependencies, and launch timelinesAnalyze performance and influence decisions. Build SQL-based reporting and analytical frameworks to evaluate opportunities, measure performance, and inform investment and prioritization decisions.